MTV starts playing music videos again on MTV Music

So MTV had a bright idea, instead of launching another network to cater to only music videos (which the original MTV was supposed to be doing from the beginning), MTV Networks has launched a YouTube like site full of their music videos. Of course, the site is simply called MTV Music.

I think it's a bit of a gimmick to get more ad-sales and traffic, but, it's actually well-designed and looks legit. The site lets you search by director (such as Spike Jonze), arist, and song. It's also got a pretty good catalog of classic videos, niche-genre stuff; so it's not just today's top 40 hits. You can also embed those videos on other sites as well without having the labels taking the links down. Geekiest of all, there's an actual API.

Wow, MTV, kudos to you for doing something smart.

Labels: internet, mtv, music video

posted by ricardo @ 1:30 AM