iTunes to be 100% DRM-Free, introduces pricing structure

So the industry finally caved in to Apple, well, in a way. Today Apple announced that their iTunes music, app, and video store is going 100% DRM-Free on the music side by April this year.

What does that mean? Once you buy it you can share your songs on multiple computers with a higher-quality file.

They also introduced new pricing tiers: $0.99 cents, $0.69 cents, and $1.29. Depending on how the music labels offer music, Apple will price accordingly. It's being said that the "hottest" or top tracks will be sold at $1.29.

Interestingly enough, this is closing in on the prices lots of people already pay on sites such as DJ Download and Beatport, those being around $1.49 and $1.99.

Older songs will be cheaper however, and this could give some new revenue to upcoming artists.


If you want more info, check out Engadget's live stream of the Apple Macworld event.

Labels: apple, industry, itunes, technology

posted by ricardo @ 1:39 PM