NY Fashion Week: LOVE BRIGADE - Viva La Future / Ex-Oh Show

We caught Love Brigade's new 2009 line this past Friday in China Town and were happily impressed. Finger on the Pulse did a great job pumping out some quality tunes, while the models filled the space in a not-so fashion show style display.

The concept of Love Brigade's VIVA LA FUTURE/Ex-Oh line is budget-aware, locally-made to order clothing. Basically they know that the economy is down deep and they want to provide people with hip fashion, but at a lower cost. It's a great idea and definitely one that makes sense coming from Love Brigade.

Even their show was different. They opted to show their new line in different situations, like vignettes, with abstract environments. One line had a female model lying on a dinner table while the male models "ate her" with foam-board knives and forks. Another set had three female models tanning with reflectors that said "VIVA. LA. FUTURE."

Probably the coolest one, and the end of their show, was the closing with Finger on the Pulse throwing on some tracks complete with a shiny disco ball. Models proceeded to dance for about 5-10 minutes rocking the LB gear.

Check out our shots from the show below. Photography by Tara Van Der Linden and Priyanka Patel.

Labels: ex-oh, fashion, fashion week, finger on the pulse, love brigade, viva la future

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